Marketing & Events Manager
PA Media Group is seeking a Marketing Manager to join our team!
Our products, PennLive.com and The Patriot-News newspaper, are well known throughout our core market and the state, achieving a #1 ranking from Comscore for Pennsylvania news websites. We are seeking an experienced brand and product marketer to take our products and processes to the next level. This is a hybrid work schedule with 2 days/week in the office.
We are looking for a resourceful and crafty marketer to develop and implement strategies that will strengthen the company's market presence and "voice" that will make a significant revenue impact for our products, services, and brands.
The ideal candidate will be an experienced professional with a passion for data, technology, sales, news and the digital media space. The successful candidate will be a skilled marketing strategist, writer and communicator with the ability to drive creativity and enthusiasm in working with internal customers, departments and employees.
Example of Responsibilities:
- Designing and implementing comprehensive marketing strategies to create awareness of the company's business initiatives and products of each brand.
- Planning and execution of brand materials and communication.
- Crafting the identity of our main brands, designing marketing efforts that support our current business and drive new lines of revenue.
- Planning and executing campaigns for corporate promotion, launching events for sales and news teams, products, additions, upgrades etc.
- Monitoring progress, ROI, performance, and communicating these metrics expertly.
- Producing valuable content for the company's online presence, editorial design and organizing the company's publications.
- Conducting general market research to keep abreast of trends and competitor's marketing movements.
- Controlling budgets and allocating resources among projects.
- Aligning with executives to be the organization's agent to external parties including media, stakeholders and communities to build strategic partnerships.
Requirements:
- Excellent leadership and organizing skills, with attention to detail.
- Exquisite communication and interpersonal skills.
- Previous supervisory skills
- Dominant knowledge of current marketing techniques, tools and platforms.
- Ability to create, plan and successfully execute marketing events to generate revenue and meet goals
- Customer and results oriented approach with business aptitude.
- Ability to manage several projects in a fast-paced environment.
- Exceptional writing, presentation and communication skills.
- Solutions oriented, with some experience working with clients.
- Experience with MailChimp, or similar email platform.
- CRM and project management software a plus.
- Adobe Creative Suite and HTML skills a plus.
- Proficient in Microsoft Office, Excel, Powerpoint.