Advertising Sales Director

Local Digital Agency   Lake Charles, LA   Full-time     Advertising / Marketing / Public Relations
Posted on May 7, 2024

Carpenter Media Group, the largest privately owned newspaper and newspaper website company in North America, is seeking a talented and driven Advertising Sales Director to join our team at the American Press in Lake Charles, LA. As part of our organization, you will manage a team of three outside sales representatives, a two-person classified advertising team, and one sales assistant.

The primary objective of this role is to increase market share and drive overall advertising revenue growth, with a strong focus on digital platforms. The Advertising Sales Director will play a pivotal role in coaching and training the sales team to become confident top performers, with a dedication to helping our clients grow their businesses. You will be responsible for guiding the sales team on effective prospecting, appointment setting, and pipeline management strategies.

Key Responsibilities:

  • Lead and mentor the sales team to achieve and exceed sales targets
  • Develop and implement strategies to drive revenue growth through digital platforms
  • Collaborate with internal teams to optimize advertising solutions for clients
  • Stay current on industry trends and best practices to drive innovation and success


  • Minimum of 5 years of experience in advertising sales, preferably in a newspaper or digital media environment
  • Proven track record of success in meeting and exceeding sales goals
  • Strong leadership and team management skills and experience
  • Excellent communication and interpersonal skills
  • Proficiency in digital advertising platforms and strategies

In addition to a competitive salary and bonus plan, Carpenter Media Group offers a comprehensive benefits package and opportunities for career advancement. If you are a results-driven individual with a passion for driving revenue growth and empowering a sales team to succeed, we invite you to apply. Please submit your resume and cover letter outlining your relevant experience and qualifications.

Local Digital Agency

715 Ryan St., Suite 102
Lake Charles , LA